HOW INDIAN WEDDING PHOTOGRAPHY HAS EVOLVED IN LAST 20 YEARS
Earlier there were times when the brides used to be shy and grooms clueless, but now is the era when Indian wedding photography has stirred its way from traditional and colourless misogynistic perspective to the colourful pastures of candid photography and bold posers.
Just like the marriage songs that are altered almost every year and updated list is out every now and then, it road has not been the same for Indian wedding photography. The sole difference is, Indian wedding photography’s evolution took longer than expected to become this amazing.
INDIAN WEDDING PHOTOGRAPHY 1990s
1990s was the time in which wedding photography created a breakthrough as a true profession, however the exaggerated stress on capturing the trait of brides and masculinity of grooms remained.
The modernism in the dress, makeup and brides look was on edge as compared to older times. It seemed that everything started to slowly fall into place. The usual designs of bride’s attire spiked up and so did the Indian wedding photography. This was the time when everyone started to witness the emergence of wedding photography as a true profession. Also at this time bridal portraits were on high demands.
The only thing that still was an issue was the usual poses which were flashy and placed stress on the naivety of brides and masculine charm of men. So cliché.
INDIAN WEDDING PHOTOGRAPHY 2000-2005
Those were the days, when designer approved and fashionable wedding attires became accessible to everybody. It modified the face of Indian wedding photography.
Brides were checking their way-out in the photographic demands. Bridal photography was breaking out of the basic female poses.
This was another epic change in time when outfit designers and wedding planners were charming the market. At this point the designer theme and dresses were out in the centre category as nothing was restricted. Hence, the trend of photography changed additionally with time.
This is the phase when brides started having photographic demands and were concerned about the quality of the bride’s look in those ‘forced poses’. There were a lot of unusual flip poses that had started taking place instead of the ‘forced poses’.
INDIAN WEDDING PHOTOGRAPHY 2005-2010
The “shy bride” culture slowly became a issue of the past, it was now all about glamorous and delightful poses. The time of candid and different photographic trends turned the planet of wedding photography the other way round. A gradual newness took over the marriage photography business.
The era of modernism had already hit the market and therefore the Indian wedding photographers started setting impeccable photographic trends.
With ideas incorporated in photography and therefore the art of candid taking its way to the hall of fame. Brides also started coming up with nice concepts and each year there’s one thing or the other bringing newness to Indian wedding photography.
Bridal attires became a lot of fun and simple to wear/ carry, thus the poses emerged as daring and delightful. ‘Shy brides’ became the talk of the past.
INDIAN WEDDING PHOTOGRAPHY 2010-2020
Photography went in a totally different direction with social media turning into a hit in everybody’s life. Social media became a vital part of wedding photography with wedding photography going on the extreme side as wedding pictures are clicked on the day of the marriage and some shared on the very same day. Almost every couple nowadays have pre- wedding photo shoot, bridal photo shoot, pre-wedding theme video. A lot of concept goes into these shoots. A team of cinematographers is required who shoot aesthetic wedding videos with realistic storylines instead of a monotonous film like in the old times.
Bridal photography currently has numerous themes and designs that you can select from.
In today’s scenario, the wedding photographs aren’t just simple photograph. They a cherished celebration of the boisterous, vibrant Indian wedding- from the elegant family portrait to the embarrassing dance rehearsals- it’s a celebration of the individuality of the couple and their close and dear ones.
The advancement in the camera equipments has turned the life of newly-weds. Every couple has turned into a born poser. Couples don’t hesitate to let their hair down and celebrate in each and every moment of their wedding to the fullest. Technology has been the game-changer: from Pinterest (the ‘mood-board’) to Instagram wedding inspirations.
Wedding pictures are nothing like what they used to be. They have become a recollection of emotion; of joy, love and luxuriant happiness. It’s the pursuit of drama, feeling and colour. This art has brought everyone a lot closer.
The most noticeable change in Indian wedding photograph is their depiction through photos and videos. Camera Instruments like Steadicams and aerial cams have taken the limelight. Besides, the trend of a wedding trailer has caught on a massive hit. The wedding photographers decide to have a ‘couple photoshoot’ that includes photos of the couple before the marriage.
WHAT HAPPENED THROUGHOUT THESE YEARS?
Photography took an amazing flip with social media turning into the most important hit in everyone’s life.
It’s not that the social media wasn’t there before, however as everything includes a revolutionary begin, this was the time for social media to take over a great leap in the the field wedding photography.
Social media gave a new path to the Indian wedding photography because it is currently a-Must have part of Indian weddings. All the shoots currently have excellently thought themes and stills as props to create a completely different look.